Probe stands for research, testing, and in-depth analysis accompanied by curiosity and motivation to respond to increasingly difficult questions.

The strength of Probe Poland is its long-term research experience in the largest agencies of strategic importance in brand creation. Flexible and individual – ‘tailor-made’ approach to customer supplements the experience.

Probe Poland offers:

  • the highest work and methodological standards,
  • optimal solutions,
  • consulting on every stage – from planning to results implementation,
  • research ethics.

We guarantee:

  • individual approach,
  • practical results,
  • involvement in the entire research project cycle and support after the project completion.



We develop original methods and use the conventional ones. Optimal solutions are the key.

Rozwiązania dla biznesu

Solutions for Business

We work on the strategy. Research results are put into practice.

Projekty od A do Z

Projects from A to Z

We work on objectives – not only tasks. Projects are performed in complex manner. The end of a project marks the beginning of further cooperation.


Partner in Probe Poland. Certified educationalist and product manager.

Involved in market research for over 16 years. Created and later managed qualitative research departments in PBS and TNS OBOP.

Experienced in working with top Polish and international brands, including media, telecom, pharmaceutical, finance and FMCG. Worked with TVN, Agora, Orange, Nestle, Danone, Nordea Bank and many others. Passionate about brand image and strategy development. Specializes in workshop management.

In constant search for best solutions, develops new research techniques. Especially interested in projective methods, which – like Probe Board Game - allow to find out all that doesn’t emerge in course of standard research, yet is so important in learning about consumer motivations and needs.

In her free time, loves travelling and reading.


Partner in Probe Poland. Holds MA in Sociology and Ethics.

Gained experience among others in TNS OBOP. Freelancer cooperating with both smaller and larger research agencies to gain extensive market knowledge, experience and learn from the best.

Specialized in qualitative research. Wide research experience in the FMCG, telecom, pharmaceutical and media markets. Focused on social and political research. Cooperated with the Office of the Spokesman for Civil Rights, Institute of Justice, Ministry of Labour and Social Policy and Warsaw School of Economics.

Interested in new technologies and their application in marketing research. Developer and performer of the first on-line qualitative research in TNS OBOP (in 2010). Since then has been searching for new opportunities, improves solutions and builds the Probe Online Platform.

Actively involved in academic environment. Her interests includes the issues related to sociology and axiology, including among other ethics in business and marketing research.

Sailor in her free time. It is always difficult for her to quit sailing as the only holiday option, however she’s already had her first successes in this field. As the retired STM she remains involved in trainings of the young sailing instructors. Heavy user of TV series and fresh Warsaw air at good weather.

About Probe



Our mission

Good projects
that build the success
of the strategy.